The average person spends more time watching videos online than reading text or looking at images. When someone’s on the internet, there’s a high probability they’re watching a video.
If you had to give one aspect more attention, time, and energy, it would be planning your content properly.
The background for the video should never be an afterthought. It’ll help tell the story and contribute to the brand. It will also affect the quality of the video. The background will depend on the type of video we produce, goals, and audience.
Audience will determine the way you write script, the way you shoot video, and the way to edit it.
Emotions are what drive viewers to follow through with call to action, whether that’s subscribing to your channel, sharing your video, or buying your product.